Bad Marketing Strategy Web3 Founders Should Avoid.

When I first saw Tony Drummond’s free course, I thought, “I’m about to spend almost a week studying his course.”

But it was different when I started watching the videos.

For those still at the fence and too busy to look at it, you will enjoy it.

The videos are around 4–5 minutes.

And the interesting thing about the course was they were concise and practical.

While learning, I picked a few points he made.

Here we go.

There are bad and good marketing strategies.

You could have a reasonable budget, the right t tactics, and the right avatars and goals, but a bad strategy will only make you unprofitable and bankrupt.

Examples of bad marketing strategies

1. Launching a token before ever having a product.
2. Whatever you assume your product is, there are no users.
3. There isn’t a framework for getting feedback from the community. Meaning, if you don’t have a product, how do you get feedback from your community to improve it?
4. Your token price keeps crashing endlessly.

Examples of good marketing Strategy

1. Create your product first (have an MVP)
2. Let initial users use it
3. Take their feedback
4. Adjust your product to make it better
5. Market your updated product to scale users.
6. Check if your product is getting traction and if a reasonable percentage of new users are retained.
7. If number 6 is working perfectly, that is when you can launch a token. If not, keep trying to see if your product can retain users before launching a token.

Providing examples of bad marketing is a way to avoid making such mistakes, as people have already done it in the past, and it doesn’t work.

Is there any bad marketing strategy you’ve seen or applied?

Follow me on X and Linkedin for more relevant marketing tips

X: @quincylemuel

Linkedin: Quincy Ememandu